Read time: 3-minutes
Creating high quality video marketing is a time consuming and often expensive practice. Quite often, a marketing strategy that has taken weeks to produce can be consumed in mere seconds by your followers scrolling through their social media feeds. Your marketing video doesn’t need to die after it has been shared. There’s plenty of unused and reusable footage from each video created. In fact, there are many reasons to boost the effectiveness of all your hard work and repurpose your old videos:
- Maximize your ROI
- Stay Relevant
- Improve SEO
- Reach a New Audience
Here’s five tips on how to repurpose your videos into inspiring and effective marketing content:
1. Reuse Raw Footage to Create New Videos
Just because you created a video for playback at a past event, doesn’t mean the interviews and b-roll you collected can’t be reused. With a new message and a fresh outlook, your footage can be repurposed for engaging marketing content.
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2. Transcribe the Audio for Blogs & Social Media
Just because you created a video, doesn’t mean it needs to stay as a video. Transcribing your videos can be a very effective way of creating blogs or social media content. This is a great way of reaching your audience on different platforms as well as creating SEO rich, search friendly content.
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3. Repurpose Footage Into Still Photos
There’s twenty-four images for every second of video captured (Depending on your frame-rate 🤓). Think about it! A lot of video cameras shoot at a resolution of 3840×2160, which is more than enough picture quality. Use these images in your email marketing campaigns, blog articles, keynote presentations or social media content. There’s so many possibilities!
4. Nobody Likes a Pie Chart
If your company or organization has done some incredible work, tell your audience, but we can only look at so many graphs and charts! Why not incorporate some meaningful video content while trying to explain your impact to employees or potential donors. Think outside the keynote presentation! There’s always a need for new backgrounds for your graphics. So give it a shot, try using your old videos and interviews to make your next presentation both dynamic and impactful.
5. Reuse Interviews For Podcasts
People are busy! Podcasts are a great way to digest information while on the go. Whether your reusing interviews from your latest video marketing campaign, or speeches/discussions from past events, podcasts are a great way to reach your audience on a different platform.
Conclusion
When shooting your footage, keep in mind all the ways you can repurpose your videos in the future! Have extra time on your next video shoot? Ask your interview subject a few additional questions about different topics. Record some employees having a “meeting” – this can be used for anything! Who couldn’t use an employee smiling shot!? Have fun with your video projects and start finding ways to to repurpose your content. You’ll be grateful you did.
